Sustainable Development
Corporate Social Responsibility (CSR)
Why is CSR important? Business faces: social, ethical and environmental trends that can pose risks and opportunities to the business plans.
Benefits of good CSR: Companies are protected from the trends and their risks.
What is part of goof CSR? Constant engagement with the internal and external stakeholders, commercial commitment.
| Good CSR | Bad CSR |
| ✓ Long term credibility |
✗ No credibility and attacked by NGO's |
| ✓ Trust in the market |
✗ Mistrust in the market |
| ✓ Business benefit |
✗ No brand benefit |
CSR should be regarded as a solution driven approach to genuine business issues, not as an interference.
BTE have done CSR for:
- Timber industry
- Ethical trading
- Chemicals
- Environment